Focus:Pop Culture i.e Celeb News; Music; The media; Photo, Video and Journal sharing
There is also the option to create polls, and share content and information with other users.
no. users: 10million (info from wikipedia)
setup: community focused (primarily grouping and sharing common interest and information with strangers/new friends' rather than one-to-one connections with contacts that you already know)
Customisation: Can change colours/layout/content on their personal pages
Interaction: Join groups, discuss forum-style, make friends with similar minded individuals, share events and media i.e. photographs etc
Live feed: New content uploaded to website (by administrators), list of top photos, journals, videos, recent contributors and top contributors, most popular communities, individuals
Aliases: Yes, most members create their own screen name

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